Inspired by the picturesque Hudson River Valley, where my love and appreciation for dogs first blossomed, I proudly present to you the debut of the new and improved logo for Empathic Paws!
A Splash of Visual Rhetorical Devices
Allow your eyes to follow the flow of a river, through the protective hills of the valley. Let your vision glance downward towards the river’s end– calm, cool waters.
My self-designed logo captures the rolling hills, meandering river, and lush greenery to create a captivating representation of comfort, security, and love, which in my opinion, is the essence of the Hudson Valley region of New York State, and the place I called home throughout my formative years.
In the central foreground of the logo, resides the graceful silhouettes of my beloved dogs— Judge, Daisy, Bravo, and Bud. Each purposefully placed in a layered, three-dimensional effect, with thoughtful consideration given to their personalities, sizes, and unique demeanors. The convergence of stylistic features and the representation of the “pack” at the center, symbolize the unwavering influence and immeasurable joy that Judge, Daisy, Bravo, and Bud bring to everyone they meet.
At its core, this new logo embodies the motif of home. A home, to me, is a sanctuary, where cherished memories are created, and the presence of a faithful canine companion remains steadfast. As I reflect upon the place where my love for dogs took root, I am reminded of life’s constant flow and its ability to lead us to unexpected destinations. The new Empathic Paws logo symbolizes this journey, showcasing the transformation and growth that brought me, my son, and our dogs to the vibrant Sound Shore region we now call home.
To Honor the Pack, is to Love the Pack
Some may argue that too much thought was put into a logo, but I disagree. The new Empathic Paws logo holds deep significance, not just because I designed it, or because it represents my personal journey from one home to another, and definitely not because it has cute graphics of dogs.
You see, Empathic Paws is not just an idea; it is a passion born from the profound love and appreciation I have for each and every canine companion I am fortunate enough to cherish. It is only appropriate that my new logo serve to honor the influence of my extraordinary pack, forever intertwined with the timeless spirits of their predecessors.
A Shout-Out to the Research
Let me put my “doctor-lens” on the topic for a quick second.
I know from my own qualitative research findings, as well as personal experience, the human-animal bond has the potential to be the antidote for many visible and invisible traumas humans carry with them (Maricevic, 2022).
Research (Maricevic, 2022) suggests the bond itself may cultivate feelings such as, but not limited to, unconditional love, safety, empowerment, happiness, fulfillment, calm, reassurance, confidence, inclusion, recognition, value, and a sense of being heard.
On a macro level, I believe the new logo symbolizes the incredible impact dogs can have on humanity, if given the opportunity to do this much-needed work. The captivating visual composition is aesthetically pleasing to the eye, utilizing soothing blues, vibrant greens, and golden hues, a color palette to evoke a sense of tranquility and vitality, mirroring the warmth and happiness reflective of the positive impact of the human-animal bond (Maricevic, 2022).
An inviting visual representation of the heart and soul of Empathic Paws, this logo is a testament to the unwavering bond shared with our four-legged friends and the power that resides within the gentle paw of a canine companion.
An Ideological Extension of that Cliché, Explained
Do you recognize an archetypal theme attached to the home motif? I’ll help you out a little bit. Regardless of life’s trajectory or physical location, a home is a place that includes the omnipresence of something larger than oneself, to make a person feel what they know in their hearts they deserve to feel in all facets of life, and to reciprocate that feeling, to others, in return.
By that self-proclaimed definition, home is not just a physical place, nor is it defined solely by the traditional sense of the word. Home is a state of being. Which means, for me, home is where my canine companions reside, whether they are standing by my side or resting in my heart. I find comfort in knowing that this logo is an ideological extension of that age-old cliché. You know, the one about homes and hearts? I find comfort in knowing that no matter where life takes me, I am always able to feel, because home is where the dogs are, and thus I am, forever home.
With heartfelt dedication, Empathic Paws strives to extend the genuine feeling of solace and warmth that emanates from the omnipresence of dogs to others longing to feel. It is within this opportunity that individuals can develop deep connections with canine companions, granting them a sense of comfort, belonging, and the unmistakable feeling of home.
I do hope you enjoy the new representation of Empathic Paws. In the coming weeks, you will see a slight restructuring of empathicpaws.com. The slow roll-out of these changes looks to incorporate aspects of the new logo to the site. During this time, you will still be able to access the site and reach out to me if needed. Thank you for reading!
Empathic Paws 